About Us
Mission, Vision & Core Values
The statements below come from BTC’s own materials. Where an official statement has not yet been provided, the section is marked as pending.
Our Mission
Official mission statement to be added.
Our Vision
Official vision statement to be added.
Our Core Values
Named in the CEO’s letter for BTC’s 90th anniversary: “the same values that have defined us since the very beginning.”
Our Business Philosophy
BTC considers its dedicated staff and loyal clients not merely customers, but “partners in success.” The company’s primary concern is gaining and maintaining client trust.
Our Commitment
BTC’s cooperative team works together to ensure loyal clients receive the highest quality customer service and satisfaction. A dedicated department sends all customers a quarterly mail informing them about new products and special offers.
Our Long-Term Direction
From the CEO’s letter: BTC continues to evolve by expanding its presence across Egypt, deepening its partnerships and reimagining the luxury retail experience for a new generation, through new boutiques, enhanced digital platforms and collaborations with leading global brands. Its vision is to make world-class watchmaking more accessible while maintaining the personalized, premium service that defines the brand.