BTC Trading
The distribution company. By 1976 BTC Trading had become Egypt’s sole distributor for several multinational watch companies, including Swiss brands. Managing Director: Ayman Nassif.
Our Business
Group Companies
BTC Group is a family-owned group of companies. The following are named in BTC’s materials.
Companies and Concepts
BTC Electronics
BTC Group is described as one of Egypt’s pioneer and leading companies in electronics (distributors and manufacturers of Panasonic in Egypt). Managing Director: Ihab Nassif.
All Niche for Trade & Import
BTC Group is the mother company of All Niche. Pandora and Läderach in Egypt both operate under All Niche. Managing Director: Ashraf Nassif.
Link Watches
A sister company of BTC, offering fashionable watches in a trendy setting for a younger group of customers.
Explore Link WatchesPandora and Läderach
Pandora jewellery and the Swiss luxury chocolatier Läderach, both under All Niche, whose mother company is BTC Group. Läderach’s first Egyptian boutique is at Waterway 2, New Cairo.
Explore Pandora