Achievements
Achievements & Milestones
Ninety years of growth, from a single boutique in Fayoum to Egypt’s largest watch distributor.
Milestones
Our Timeline
Loria Shop Opens in Fayoum
Mr. Loria Wassef opens his first watch and jewelry boutique under the name “Loria Shop” in Fayoum.
Swatch Group Distribution
BTC becomes the major distributor for Swatch Group in Egypt.
Sole Distributor for Multinational Watch Companies
BTC Trading becomes Egypt’s sole distributor for several multinational watch companies, including Swiss brands.
BTC Celebrates 90 Years
BTC marks its 90th anniversary (1935 – 2025), reflecting on a journey from a single boutique to Egypt’s largest watch distributor.
Pandora Arrives in Egypt
Pandora lands in Egypt with 8 branches, owned and operated by All-Niche for Trade & Import, whose mother company is BTC Group.
Läderach Opens Its First Egyptian Boutique
The Swiss chocolatier opens at Waterway 2 in New Cairo.
Pandora Marasem
A new Pandora store at Al Marasem Fifth Square, New Cairo, is scheduled to open.
Important Partnerships
- Major distributor for Swatch Group in Egypt since 1974.
- Sole distributor of Corum, Gucci watches and jewelry, Raymond Weil and Bulgari.
- Owner and operator of Pandora in Egypt through All-Niche for Trade & Import.
Awards and Recognition
Awards and recognition to be added.