
Leadership
Leadership & Management
BTC Group is a family-owned group of companies, led by the generations that followed its founder.

Founder
Mr. Loria Wassef
Founder of the renowned market leader known today as BTC Group. In 1935 he opened his first boutique under the name “Loria Shop” in Fayoum.

Family leadership
A Family-owned Group
BTC Group is a family-owned group of companies. The founder’s materials credit the people behind BTC, starting from his grandchildren, dedicated employees and loyal clients.
Executive management
Managing Directors

Ashraf Nassif
Managing Director, All Niche
Ihab Nassif
Managing Director, BTC Electronics
Ayman Nassif
Managing Director, BTC Trading
Management team
Directors and Managers
Magdy Yacoub
Board of Directors
Baher Arafa
General Manager
George Maurice
Retail Director, BTC
Sara Tharwat
Marketing Director, BTC
Ibrahim Nassif
Group Brand Manager
Mariam Nassif
Brand Manager, BTC
Nadine Nassif
Läderach Brand Manager
Sherif Nassif
Marketing Manager, BTC Electronics
Nada Nassif
Marketing Manager, All Niche
Professional Biographies
Biographies and professional experience to be added.
Portrait Photographs
Portraits of the management team to be added.
