Service Quality
The company’s cooperative team works together to ensure its loyal clients receive the highest quality customer service and satisfaction.
Retail
Retail Operations
A retail network of outlets and service centers across Egypt, from flagship BTC stores to brand boutiques.
Physical store network
BTC Owned Retail Network
BTC’s materials describe a retail network of outlets and service centers across Egypt, spanning Cairo, Giza and Alexandria, with BTC DFS outlets at Cairo Airport terminals.
- BTC Exclusive
- BTC
- BTC DFS
- Boutique
- Casio
- Link
- Pandora
- Läderach
- Service Center
Customer Experience
Customer Satisfaction Department
A special department sends all customers a quarterly mail informing them about new products and special offers.
Retail Leadership
GM
George Maurice
Retail Director, BTC
BA
Baher Arafa
General Manager
Retail Development and Expansion
Ongoing Expansion
The CEO’s letter describes an ongoing expansion across Egypt through new boutiques, enhanced digital platforms and collaborations with leading global brands.
Coming Soon
Pandora Marasem at Al Marasem Fifth Square, New Cairo, is scheduled to open in mid 2027.
Operations
These sections are ready for content as it is provided.
Content to be added
Retail Strategy
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Store Management
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Retail Team Structure
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Visual Merchandising
Content to be added
Inventory and Stock Management
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