Pandora retail imagery

Jewellery

Pandora

Wear your story

Brand Introduction

Everyday people around the world share facets of who they are and what matters to them through their Pandora jewellery.

Pandora is the world’s largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery.

Pandora jewellery is sold in more than 100 countries through approximately 7,000 points of sale, including approximately 2,800 concept stores.

Products & Collections

  • Charms
  • Rings
  • Bracelets
  • Necklaces
  • Pandora Talisman
  • Pandora Lab-Grown Diamonds

Brand Identity

Pandora logo
  • Headquartered in Copenhagen, Denmark, with approximately 39,000 employees worldwide.
  • Crafts its jewellery with 100% recycled silver and gold.
  • Committed to halving greenhouse gas emissions across its value chain by 2030.
  • Listed on Nasdaq Copenhagen; revenue of approximately DKK 32.5 billion (EUR 4.4 billion) in 2025.

Brand Imagery

Campaigns

Pandora Talisman

A collection inspired by ancient coins and modern identity, with twelve designs engraved with Latin inscriptions such as “amor vincit omnia” (love conquers all), paired with motifs including hearts, moons and stars.

“More Than a Gift”

A festive campaign celebrating togetherness and thoughtful gifting, alongside new moon-themed charms in the Pandora Moments collection and the debut of the Pandora Lab-Grown Diamonds collection.