Watches and jewelry in Egypt since 1935
A family-owned group of companies offering 30+ international and luxury brands, from high-end Swiss watchmaking to affordable, trendy brands.
Since 1935
Mr. Loria Wassef opened his first watch and jewelry boutique under the name “Loria Shop” in Fayoum. Today BTC is Egypt’s largest watch distributor and the market leader of the watch industry in Egypt.
Brands
From high-end Swiss watchmaking to affordable, trendy brands. BTC is the sole and major distributor of international watch and jewelry brands in Egypt.
Retail
35 retail outlets and service centers across Egypt, in Cairo, Giza and Alexandria: BTC stores and BTC Exclusive, brand boutiques, Link, Casio, Pandora, Läderach and BTC DFS at Cairo Airport.
The group
BTC Trading, BTC Electronics, All Niche (Pandora and Läderach) and Link Watches, backed by a dedicated customer care department.
Milestones
From a single boutique in Fayoum to Egypt’s largest watch distributor.
Mr. Loria Wassef opens his first watch and jewelry boutique under the name “Loria Shop” in Fayoum.
BTC becomes the major distributor for Swatch Group in Egypt.
BTC Trading becomes Egypt’s sole distributor for several multinational watch companies, including Swiss brands.
BTC marks its 90th anniversary (1935 – 2025), reflecting on a journey from a single boutique to Egypt’s largest watch distributor.
Pandora lands in Egypt with 8 branches, and the Swiss chocolatier Läderach opens its first Egyptian boutique at Waterway 2, New Cairo. Both are operated by All Niche, a BTC Group company.
Coming mid 2027
A new Pandora store at Al Marasem Fifth Square, New Cairo, is scheduled to open in mid 2027.
Every milestone, from the Loria Shop to today’s retail network.
BTC Group today
Our brands
Business ecosystem
Companies and concepts of BTC Group.
BTC GroupRetail operations
Read online
BTC Magazine 2025
The digital edition celebrating 90 years of BTC, with the letter from the CEO, brand news and the full store directory.
