Swatch Essentials
The regular releases that reflect what is trending, presented with pastels, brights and deckchair stripes that capture the essence of summers on the seaside.
Swiss Luxury & Mid-Range
Swatch
Time Is What You Make of It
Brand Introduction
Since its launch in Switzerland in 1983, Swatch has brought a bold new spirit to the world of watchmaking. Creative, expressive, and constantly evolving, the brand transformed the watch into more than a way to tell time — making it a statement of personality, style, and individuality.
Known for imaginative designs, vibrant colors, innovative concepts, and exciting collaborations, Swatch continues to challenge convention while remaining unmistakably Swiss. From playful everyday pieces to standout limited editions and sought-after collaborations, there is a Swatch for every mood, moment, and personality.
Discover Swatch at BTC Watches and explore a world where Swiss watchmaking meets creativity, culture, color, and self-expression.
Products & Collections
- Swatch Essentials
- Swatch SCUBAQUA Collection
Brand Identity
Brand Imagery
Campaigns
Swatch SCUBAQUA Collection
Five 44mm watches whose cases fuse Bioceramic with biosourced materials derived from castor oil, in five colourways inspired by jellyfish, with a water-resistant design rated up to 10 bar.
Retail Presence & Store Locations
Full store networkContent to be added
Brand-specific store locations to be added. See the full BTC store network for all outlets.
