The Gift of Time
A cinematic festive campaign set in a train carriage, journeying through Tissot’s history from its foundation in 1853 to today.
Swiss Luxury & Mid-Range
Tissot
Swiss Watchmaking Since 1853
Brand Introduction
Founded in Le Locle, Switzerland, in 1853, Tissot has built a rich heritage rooted in Swiss precision, craftsmanship, and innovation. For more than 170 years, the brand has combined traditional watchmaking expertise with forward-thinking technology to create timepieces designed for every moment.
From refined classics and contemporary designs to high-performance sports watches, Tissot offers a diverse collection that brings Swiss quality to a global audience. Its longstanding connection to the world of sport, alongside its dedication to accuracy and innovation, continues to shape the brand today.
Discover Tissot at BTC Watches and explore Swiss-made timepieces where heritage, performance, and modern style come together.
Products & Collections
- Seastar
- PR 516
- PRX (including a titanium edition)
- PRC 100 Solar
- Ballade
- Classic Dream
Brand Identity
- Official Timekeeper of international sporting events including the NBA & WNBA, the Tour de France and MotoGP.
- The PR 516 was first introduced in the 1960s and was inspired by the world of car racing.
Brand Imagery
Campaigns
Seastar Chronograph 38mm
A new 38mm quartz chronograph in the Seastar collection, water-resistant to 30 bar (300m), continuing a line that debuted in 1952.
