Rado retail imagery

Swiss Luxury & Mid-Range

Rado

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Brand Introduction

Rado is a Swiss watchmaker renowned for its innovative approach to design and its pioneering use of materials. Often recognized as the “Master of Materials,” the brand has continually pushed the boundaries of traditional watchmaking, creating timepieces that combine advanced technology with distinctive aesthetics.

From its signature use of high-tech ceramic to sleek, architectural forms and iconic collections, Rado watches are designed with a focus on comfort, durability, and enduring style. The brand’s philosophy brings together innovation and sophisticated Swiss craftsmanship, resulting in watches that feel as exceptional as they look.

Discover Rado at BTC Watches and experience a world of contemporary Swiss watchmaking defined by innovative materials, distinctive design, and timeless sophistication.

Products & Collections

  • Captain Cook High-Tech Ceramic Chronograph
  • True Square Open Heart
  • Centrix Diamonds

Brand Identity

Rado logo

Brand Imagery

Campaigns

Captain Cook High-Tech Ceramic Chronograph (2025)

Presented in two colourways for 2025: black with rose gold-coloured accents, and plasma with dark green, a first for the Captain Cook series. Both mark the first time a high-tech ceramic monobloc case has been used for Captain Cook chronographs.

A Festive Alpine Adventure

Rado’s festive campaign reveals three fantastical worlds, each representing one of three timepieces: the True Square Open Heart, the Captain Cook High-Tech Ceramic Chronograph and the Centrix Diamonds.